The creator behind That Boho Girl says years of collecting and styling statement accessories helped shape Kritika Khurana Jewels.
Fashion creator Kritika Khurana is extending her creative work into jewellery with Kritika Khurana Jewels, a label built around bold accessories, layering and contrasting influences.
Known online as That Boho Girl, Khurana describes jewellery as an important part of her personal expression. The brand’s official website identifies her as founder and creative director and outlines an approach influenced by pieces collected from markets, travels and vintage finds.
In an interview with India.com, supplied for this article, she discussed how Rajasthan’s architecture and jewellery traditions informed the collection.
An idea developed through years of styling
Khurana told India.com that the label had been on her mind for seven to eight years.
She linked its development to two experiences: her audience’s interest in her accessories and her own difficulty finding the combinations she wanted to wear. Mixing pieces from different sources became part of her style—and eventually a starting point for the business.
The founder’s note on the brand website echoes that intention, describing jewellery designed to be mixed, layered and interpreted by the wearer.
Rajasthan’s influence goes beyond traditional motifs
In the supplied interview, Khurana identified Rajasthan’s forts, clothing and jewellery as sources of inspiration.
She described drawing on architectural details, including windows, and combining those references with geometric and sculptural elements. The intention, in her account, is to bring together Indian-inspired details and a bohemian-gothic aesthetic.
She also said the pieces are handcrafted in Jaipur. That production claim is attributed to the interview; it was not independently verified for this article.
Rajasthan is a state, rather than a city, as it was described in one passage of the supplied transcript.
Why statement jewellery remains central
Khurana’s preference is for substantial, expressive accessories rather than pieces that disappear into an outfit.
Her discussion of maximalism focuses on styling jewellery as a visible part of the look. She also described using videos to demonstrate how statement pieces can work with Indian and festive clothing, alongside Western outfits.
For readers, the distinction is useful: a bold necklace does not need to be restricted to one clothing category. Its proportions, neckline and relationship with other accessories can matter more than whether the outfit is labelled traditional or contemporary.
That is a styling interpretation, rather than a claim about the performance or quality of the collection.
What shoppers can find online
The official store lists necklaces, earrings, bangles and sets. Its positioning centres on expressive pieces that can be combined in different ways.
Before purchasing jewellery, shoppers should check the individual product description for its base material, finish, dimensions, care instructions and return conditions.
A silver-coloured appearance does not establish that a piece is made from sterling silver. Similarly, descriptions such as vintage-inspired refer to an aesthetic and do not necessarily mean an item is antique.
A physical store is a future ambition
Khurana told India.com that opening a physical store is a longer-term goal. She also discussed expanding the label’s reach within India and potentially overseas.
Those remarks describe her ambitions, not a confirmed store opening or international rollout. No location or opening date was independently established.
For now, the label gives Khurana a platform to translate a recognisable styling approach into products. Its development will depend on how those designs, product information and customer experience work beyond the creator’s existing audience.
