Actor Tamannaah Bhatia has been named the official brand ambassador for Sitaare Gold & Diamonds, marking a new collaboration between the popular Indian star and the Hyderabad-based jewellery retailer. The partnership comes as the brand continues to expand its presence across South India with new showrooms and an extensive portfolio of fine jewellery collections.
Known for her work across Telugu, Tamil and Hindi cinema, Tamannaah will represent the brand’s vision of blending traditional craftsmanship with contemporary elegance.
A partnership built on elegance and craftsmanship
Announcing the association, Tamannaah highlighted the emotional value jewellery holds in people’s lives and why the brand’s philosophy resonated with her.
“Jewellery has always been close to my heart. It is not just an accessory; it is emotion, memory, and identity. Sitaare’s craftsmanship and commitment to quality resonated with me deeply, and I am proud to be the face of a brand that truly understands what jewellery means to people.”
The collaboration reflects Sitaare’s focus on celebrating timeless jewellery while connecting with modern consumers seeking both heritage and everyday luxury.
Sitaare expands across Hyderabad
Sitaare Gold & Diamonds has steadily built its reputation in Hyderabad through its showrooms in Chanda Nagar and Kompally. The company has now confirmed plans to open another showroom in Secunderabad, with additional expansion initiatives expected in the future.
The retailer offers more than 10,000 jewellery designs, spanning multiple categories to suit bridal, festive and everyday requirements.
Director welcomes Tamannaah to the brand
Speaking about the partnership, Muhammadali Cheenambeedan, Director of Sitaare Gold & Diamonds, said the actress perfectly represents the values the company wants to communicate.
“At Sitaare, every piece we create carries a promise of purity, precision and perfection. When we envisioned the face of our brand, we knew it had to be someone who embodies grace and authenticity in everything she does. Tamannaah brings exactly that. She has a timeless connection to jewellery and to the emotions it represents, and we are truly honoured to welcome her into the Sitaare family.”
Jewellery collections for every occasion
Sitaare Gold & Diamonds offers a wide selection of jewellery across traditional and contemporary styles, including:
- Bridal Jewellery: Wedding collections featuring intricate gold and diamond craftsmanship.
- Temple & Antique Jewellery: Heritage-inspired designs rooted in traditional Indian artistry.
- Polki Jewellery: Classic handcrafted pieces for festive and ceremonial occasions.
- Diamond & Gemstone Collections: Certified diamond jewellery alongside colourful gemstone creations.
- Daily Wear Jewellery: Lightweight and versatile designs for modern lifestyles.
Strengthening its position in South India
With Tamannaah Bhatia now representing the brand, Sitaare Gold & Diamonds aims to strengthen its visibility among jewellery buyers while continuing its retail expansion across the region.
The collaboration also reflects a broader trend of jewellery brands partnering with well-known personalities to connect with consumers seeking authenticity, craftsmanship and trusted quality.
As Sitaare prepares to launch its new showroom in Secunderabad, customers can expect fresh collections, exclusive designs and an enhanced luxury shopping experience.
