Bollywood actor Ranbir Kapoor has expanded his association with House of Abhinandan Lodha (HoABL) after being announced as the company’s new brand ambassador. The development comes months after the actor invested approximately ₹3.31 crore in a premium land parcel at The Sarayu, HoABL’s flagship plotted development in Ayodhya.
The partnership reflects the growing interest in Ayodhya’s evolving real estate market, which has attracted attention from investors, developers and homebuyers following major infrastructure developments and increasing tourism.
Ranbir Kapoor Fronts HoABL’s New Campaign
HoABL introduced Ranbir Kapoor as the face of its latest campaign through a promotional video centered on Ayodhya’s cultural heritage and future growth.
In the campaign, the actor highlights the city’s historical significance, spiritual importance and ongoing transformation. The message emphasizes that Ayodhya offers more than an investment opportunity, presenting it as a destination with deep cultural roots and long-term potential.
The campaign concludes with the message that “You don’t choose Ayodhya; Ayodhya chooses you,” positioning the city as both a spiritual and investment destination.
Earlier Investment in The Sarayu
Earlier this year, HoABL announced that Ranbir Kapoor had purchased a 2,134-square-foot land parcel valued at approximately ₹3.31 crore.
The property is located within The Sarayu, a 75-acre premium plotted development situated near the banks of the Sarayu River in Ayodhya.
At the time of the purchase, Ranbir Kapoor described Ayodhya as a city with immense historical and cultural significance. He also said the investment would become part of his family’s long-term legacy and appreciated the company’s digital property-buying process.
Ayodhya Continues to Attract Investment
Ayodhya has witnessed significant infrastructure development in recent years, including improved road connectivity, railway upgrades, airport expansion and hospitality projects.
These developments have contributed to increasing interest in residential and plotted developments, with several real estate companies launching premium projects to meet rising demand.
Industry experts believe that the city’s expanding tourism ecosystem and infrastructure investments are likely to remain important drivers of long-term real estate growth.
Ranbir Kapoor’s Upcoming Film: Ramayana
Apart from his latest brand endorsement, Ranbir Kapoor is preparing for one of the biggest projects of his career.
The actor will portray Lord Ram in director Nitesh Tiwari’s upcoming epic Ramayana.
The recently released promotional trailer introduced several principal characters, including:
- Ranbir Kapoor as Lord Ram
- Sai Pallavi as Sita
- Ravi Dubey as Lakshman
- Yash as Ravana
- Arun Govil as King Dasharatha
- Lara Dutta as Kaikeyi
- Rakul Preet Singh as Shurpanakha
- Shobana as Kaikesi
- Vivek Oberoi as Vidyutjihva
Some key characters, including Sunny Deol’s Hanuman, were not featured in the promotional footage, leading to speculation that they may be introduced in future marketing campaigns.
Growing Visibility Beyond Cinema
Ranbir Kapoor’s appointment as HoABL’s brand ambassador comes at a time when the actor continues to strengthen his presence beyond films through strategic brand partnerships.
With Ramayana expected to be one of India’s most anticipated cinematic releases, the collaboration is likely to further enhance both the actor’s public profile and HoABL’s visibility among prospective buyers.
Quick Facts
| Detail | Information |
|---|---|
| Actor | Ranbir Kapoor |
| Company | House of Abhinandan Lodha (HoABL) |
| Role | Brand Ambassador |
| Investment Value | Approximately ₹3.31 crore |
| Project | The Sarayu |
| Location | Ayodhya, Uttar Pradesh |
| Plot Size | 2,134 sq. ft. |
| Upcoming Film | Ramayana |
