Demi Moore has weighed in on the growing influence of artificial intelligence in the film industry, urging Hollywood to adapt to technological change rather than resist it.
Speaking during the 2026 Cannes Film Festival opening press conference, Moore, 63, addressed questions about whether the entertainment industry is doing enough to protect human creativity as AI tools become more widespread.
Moore, who serves on this year’s Cannes jury alongside prominent actors and filmmakers including Stellan Skarsgård, Chloé Zhao, and Park Chan-wook, described the rise of AI as an unavoidable shift in the industry.
She noted that opposing its development entirely may not be a practical approach, suggesting instead that filmmakers and studios should explore ways to integrate the technology responsibly.
According to Moore, artificial intelligence should be viewed as a tool rather than a replacement for human artistry. She emphasized that while AI can support creative processes, it cannot replicate the emotional depth and intangible qualities that define human-made art.
Moore also highlighted concerns about whether the industry is adequately prepared for the long-term implications of AI, acknowledging uncertainty around current protections for artists and creators.
Her remarks reflect a broader debate taking place across the entertainment sector as studios, writers, and performers continue to assess how emerging technologies may reshape production, storytelling, and employment in creative fields.
During the same session, screenwriter Paul Laverty, also a member of the Cannes jury, raised additional concerns about the ownership and governance of AI systems. He warned that the influence of major technology companies on algorithm-driven systems raises broader questions about transparency, labor impact, and societal consequences.
Laverty emphasized the need for clearer oversight and accountability, particularly regarding how AI systems are developed and who controls them, pointing to potential effects on workers, communities, and digital ecosystems.
The discussion at Cannes underscored the growing intersection between artificial intelligence and the global entertainment industry, highlighting both opportunities and concerns as the technology continues to evolve.
Moore’s comments position her among a growing number of industry figures advocating for adaptation rather than resistance, while still recognizing the need for ethical frameworks around AI’s expanding role in creative work.
