Yash Raj Films’ latest spy action entertainer Alpha continued its steady run at the box office on Sunday, delivering a strong third-day performance despite receiving mixed reviews from critics and sections of the audience.
According to industry estimates, the Alia Bhatt and Sharvari-led film earned approximately Rs 13.25 crore net in India on Day 3, taking its total domestic net collection to Rs 34 crore. The film’s India gross collection now stands at around Rs 40.80 crore.
With solid contributions from overseas markets as well, Alpha has emerged as one of the most talked-about Hindi releases of the year and is maintaining momentum across key territories.
Strong Weekend Performance
The film witnessed healthy occupancy levels on Sunday, benefiting from the weekend boost and strong visibility as part of YRF’s expanding spy universe.
Data from trade trackers shows that Alpha recorded an overall occupancy of 33.10% across theatres on Day 3.
Among major markets, Chennai reported the highest occupancy at 50.3%, demonstrating strong audience interest despite a limited number of screenings. Delhi-NCR registered 33.0% occupancy across hundreds of shows, while Mumbai recorded 27.3% occupancy.
The occupancy figures suggest that audience curiosity remains strong, particularly among fans of action spectacles and franchise-driven cinema.
Worldwide Gross Nears Rs 60 Crore
The film also posted encouraging numbers internationally.
Alpha earned an estimated Rs 5 crore from overseas markets on Sunday, pushing its total overseas gross collection to approximately Rs 18 crore.
As a result, the film’s worldwide gross collection has reached around Rs 58.80 crore after just three days in theatres.
Crossing the Rs 50 crore mark during the opening weekend is being viewed as a positive indicator for the film’s long-term prospects, especially given the competitive theatrical environment.
Social Media Debate Continues
While the box office figures remain encouraging, Alpha has also become a subject of intense discussion online.
The film has faced criticism from some viewers and reviewers, with debates surrounding its screenplay, execution and overall impact within the YRF Spy Universe.
Despite the criticism, the audience turnout suggests that online conversations have not significantly affected theatrical footfalls during the opening weekend.
Karan Johar Defends the Film
Filmmaker Karan Johar publicly came out in support of Alpha, praising its opening performance and encouraging audiences to celebrate theatrical successes.
In a social media post, Johar argued that audience turnout remains the most important measure of a film’s acceptance and emphasized the importance of supporting large-scale theatrical experiences.
He also highlighted Alia Bhatt’s star power and credited Yash Raj Films for continuing to build ambitious franchise-based entertainment for cinema audiences.
His comments quickly gained attention across social media platforms, adding another layer to the ongoing discussion surrounding the film.
Star Cast and Spy Universe Connection
Directed by Shiv Rawail, Alpha marks a significant addition to the YRF Spy Universe.
The film features Alia Bhatt and Sharvari in leading roles, supported by Anil Kapoor and Bobby Deol. One of the film’s biggest crowd-pleasing moments remains the special appearance by Hrithik Roshan, whose character continues to play a major role in the interconnected franchise.
The combination of established stars, action-driven storytelling and franchise value has helped the film attract audiences despite mixed critical reception.
What Comes Next?
The crucial test for Alpha begins on Monday when weekday collections will reveal whether the film can sustain momentum beyond its opening weekend.
A strong hold during the weekdays would significantly improve its chances of emerging as a successful theatrical performer.
For now, Alpha has delivered a respectable opening weekend, collected Rs 34 crore net in India, and moved close to the Rs 60 crore worldwide gross milestone within three days of release.
The coming week will determine whether the film can convert its promising start into a sustained box office success.
