Chinese authorities have launched an investigation into social media influencer Zhou Yuan, who reportedly earned millions by teaching women techniques to attract men. Regulators ordered her to halt all operations over concerns regarding public morality and social values.
Rise of a “Sexual Intelligence” Influencer
Zhou, in her 40s and a former banking professional, founded a private training business centered on what she calls “sexual intelligence.” Branding herself as a “Chinese sexual intelligence master,” Zhou sold online courses targeting women, claiming to teach strategies such as prolonged eye contact and an “X-shaped” stance to gain male attention.
Reports indicate that her top-tier program on “conquering men” was priced up to 88,000 yuan (approximately US$12,668), with some courses reportedly reaching 100,000 yuan. Media estimates suggest her programs attracted tens of thousands of participants and generated revenue of 24–27 million yuan (around ₹31 crore).
Backlash and Controversy
Zhou’s content quickly drew criticism. Critics accused her of objectifying women, exploiting insecurities, and promoting techniques that reduced women to tools for male attention. Some commentators warned that her business bordered on adult-industry practices.
Zhou defended her approach, insisting her courses were meant to empower women. “Developing sexual intelligence helps women take a confident and active role in intimate relationships, rather than remaining passive,” she said.
Offline Camps and Business Ventures
Beyond online courses, Zhou reportedly hosted a two-day “sensual exploration” camp in Xiamen last August, featuring lectures on sexual intelligence and bodily pleasure. While some online accounts noted provocative elements, these reports remain unverified.
Zhou has been linked to eight companies, five of which are still active, spanning sectors such as health consultation, elderly care, medical aesthetics, medical devices, and adult sex toys.
Her online courses ranged from 9.9 yuan to over 1,000 yuan, with advanced, personalised sessions reaching 88,000 yuan. A popular 999-yuan “all-dimensional enhancement” camp reportedly enrolled up to 6,000 participants.
Offline offerings included two-day, two-night training camps for adult women, priced at 2,999 yuan, featuring certified psychological and reproductive health counselors as instructors.
Government Action
On January 30, market regulators in Changsha announced a joint task force with public security and cultural authorities to investigate Zhou. Since January 22, her social media accounts have been suspended, and her online courses and promotional videos removed from platforms.
The probe reflects growing scrutiny in China over online content deemed contrary to social norms and public morality.
