A day before the release of Aditya Dhar’s Dhurandhar, actor Yami Gautam sparked a major industry-wide debate by calling out the “extortion-like” marketing practices that influence public perception even before a film hits theatres. Her powerful note has triggered widespread discussion, with Hrithik Roshan publicly supporting her stance.
Yami Gautam’s Strong Message on Toxic Film Marketing
In her heartfelt statement, Yami criticised the growing culture of paid hype, fake negativity, and manipulative digital campaigns that can make or break a film.
She wrote:
“This so-called trend of giving money in the guise of marketing… or else ‘they’ will continuously write negative things—even before the film is released—feels like nothing but extortion.”
Yami warned that this system, now easily accessible to anyone, is turning into a dangerous plague that threatens the future of Indian cinema.
She urged the industry to recognise how such tactics distort the truth and damage credibility.
Hrithik Roshan Echoes Her Concerns
Actor Hrithik Roshan, Yami’s Kaabil co-star, supported her message by highlighting how this culture steals authenticity from film journalism.
He commented:
“The golden thing that gets lost is the journalist’s true voice… Only true opinions have the potential for feedback that helps us evolve.”
Hrithik stressed that honest criticism is essential for artistic growth, and paid trends suppress genuine expression.
A Personal Note on Aditya Dhar’s Dedication
Yami also praised her husband and the film’s director, Aditya Dhar, emphasising the hard work behind Dhurandhar.
She wrote:
“He has given everything to this film with his undying hard work, vision and grit… something I know India shall be proud of.”
She urged audiences to watch the film before forming opinions, ensuring that the creative effort is judged fairly.
Legal Trouble Ahead of the Release
A week before the release, the family of late Major Mohit Sharma approached the Delhi High Court, claiming the movie reflects the officer’s life and missions without consent.
They argued:
- A martyr’s life cannot be commercialised
- The portrayal violates their privacy and dignity
However, the CBFC cleared the film for a December 5 release with an ‘A’ certificate, after several cuts and modifications.
About Dhurandhar
Directed by Aditya Dhar and backed by Jio Studios & B62 Studios, Dhurandhar features a powerful ensemble:
- Ranveer Singh
- Sanjay Dutt
- Akshaye Khanna
- R. Madhavan
- Arjun Rampal
- With Sara Arjun and Rakesh Bedi in supporting roles
The film has already generated massive curiosity due to its subject, casting, and now, the conversations around industry ethics.
