Vijay Deverakonda and Rashmika Mandanna continue to dominate social media conversations months after their highly discussed wedding ceremony held on February 26, 2026.
From wedding celebrations to honeymoon moments, the couple’s photos and campaign collaborations have generated enormous engagement online. Their latest brand campaigns have now reportedly achieved a significant global digital milestone on Instagram.
Manyavar Campaign Crosses Massive Engagement Milestone
According to reports shared by the campaign team, Vijay Deverakonda and Rashmika Mandanna’s Manyavar wedding collaboration has crossed 11.5 million likes on Instagram.
The post is reportedly now the most liked branded content campaign on the platform globally. The campaign gained extraordinary traction due to the immense fan excitement surrounding the couple’s real-life wedding celebrations.
The visuals, featuring the pair in traditional wedding attire, quickly became one of the biggest celebrity social media moments of the year.
Airbnb Honeymoon Campaign Also Trends Globally
In addition to the wedding campaign success, the couple’s Airbnb honeymoon collaboration has reportedly crossed 9.1 million likes on Instagram.
The campaign has now emerged as the second most liked branded content post globally on the platform, according to circulating campaign data.
With these figures, both the top two branded Instagram campaign posts are reportedly associated with Vijay Deverakonda and Rashmika Mandanna.
Surpassing Previous Global Campaign Benchmarks
Reports surrounding the achievement claim that the engagement numbers have moved ahead of several internationally recognised celebrity campaigns, including Louis Vuitton’s viral collaboration featuring football icons Lionel Messi and Cristiano Ronaldo.
The reported milestone highlights the growing global influence of Indian celebrity culture and the increasing digital reach of South Indian film stars.
Vijay and Rashmika’s Massive Fan Following
The couple’s popularity has continued to grow steadily over the years, with fans closely following both their professional and personal milestones.
Their wedding quickly transformed into one of the biggest entertainment events of 2026, generating widespread coverage across social media and digital platforms.
Industry observers note that the emotional connection fans have with celebrity couples, combined with strong storytelling and strategic brand collaborations, has helped campaigns featuring Vijay and Rashmika reach global audiences.
Growing Influence of Indian Celebrity Campaigns
The reported success of the Manyavar and Airbnb campaigns also reflects how Indian entertainment personalities are increasingly shaping global digital trends.
From films and fashion to branded collaborations, celebrity-driven campaigns from India are now generating engagement levels comparable to international entertainment and sports personalities.
For fans of Vijay Deverakonda and Rashmika Mandanna, the latest achievement adds another major milestone to the couple’s already celebrated public journey.
