Secret Alchemist

Samantha’s Secret Alchemist reports ₹120 crore revenue, eightfold growth in eight months

The fragrance brand’s company-reported milestone comes as it expands its perfume collection and distribution…

How Samantha Ruth Prabhu Turned a Personal Health Challenge Into a Perfume Business Journey

Samantha Ruth Prabhu’s entrepreneurial journey has taken an unexpected turn, with Secret Alchemist reportedly…

Secret Alchemist’s Hair Alchemy puts a new spin on fragrance layering and everyday hair care

Hair fragrance is moving beyond the occasional spritz and becoming part of a more…

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