The fragrance brand’s company-reported milestone comes as it expands its perfume collection and distribution across online platforms and physical stores.
Secret Alchemist, the fragrance brand co-founded by Samantha Ruth Prabhu, has reported crossing ₹120 crore in revenue after recording eightfold growth over eight months.
According to Mint, which cited a company press release, the milestone accompanies an expansion of the brand’s perfume range. Founded by Ankita Thadani and Akash Valia, Secret Alchemist brought Samantha on board as a co-founder in 2024 and entered the perfumery segment in 2025.
What the ₹120 crore figure means
The announcement concerns the business’s revenue. It does not establish how much Samantha personally earned, how much her investment is worth or whether the company is profitable.
The available coverage does not clearly identify whether ₹120 crore represents cumulative sales, revenue for a defined reporting period or an annualised measure. The eight-month period describes the reported growth, so readers should avoid treating the headline figure as a fully documented eight-month earnings statement.
Profit would also depend on expenses such as manufacturing, distribution, marketing and staffing. Those financial details were not disclosed in the reports reviewed.
A new perfume size supports the expansion
Secret Alchemist introduced a 50ml format for its Signature perfume collection at an event in Mumbai on October 21, 2026. Indian Retailer reported a price of ₹1,999 for the new size.
The company’s collection features ingredients including vetiver, patchouli, saffron and tuberose. Its products are distributed through its own website, marketplaces including Amazon, Nykaa and Flipkart, quick-commerce platforms and offline stores.
The company has also outlined plans to strengthen its physical retail presence and explore additional categories and markets. These plans indicate where it intends to expand; they are not completed business outcomes.
How Samantha’s health experience influenced her business choices
In a conversation with Masoom Minawala reported by The Indian Express, Samantha discussed how her myositis diagnosis prompted her to reconsider the relationship between work and personal identity.
She said the experience influenced her investment decisions, encouraging her to support products she personally used and believed in. She also recalled avoiding perfume for nearly two years before discovering Secret Alchemist’s aromatherapy blends and discussing fragrance ideas with Thadani. These are Samantha’s accounts of her experience, rather than evidence of medical benefits from the products.
A business milestone beyond cinema
The revenue announcement offers a measurable update on Samantha’s entrepreneurial work, but its significance depends on keeping the financial terms clear.
For now, the confirmed scope of the announcement is a company-reported revenue milestone and rapid growth claim. A fuller assessment of the business would require a defined reporting period, comparable sales figures and information about profitability.
