Actress Sargun Mehta has shared her views on the growing role of public relations in the entertainment industry, expressing concern over what she believes is the increasing misuse of PR campaigns during film promotions.
Ahead of the release of Carry On Jatta 4, the actress spoke about how publicity efforts sometimes shift attention away from the film itself and instead create competition among actors involved in the same project.
Sargun Mehta Questions Individual-Centric PR Campaigns
During a recent media interaction, Sargun discussed how promotional strategies can occasionally focus more on individual recognition than on the success of the film as a whole.
According to the actress, it is not only rival films that compete for attention. She believes actors from the same project can also become part of separate publicity narratives that position one performer as the standout star.
Sargun suggested that such campaigns can unintentionally create comparisons and competition among cast members, even when everyone is working toward the success of the same film.
‘The Film’s Success Matters Most’
Using Carry On Jatta 4 as an example, Sargun explained how different promotional narratives are sometimes created around individual actors from a single movie.
She emphasized that audiences today are increasingly aware of these tactics and can often recognize when publicity efforts focus on elevating one person over the project itself.
The actress stressed that the ultimate goal should be the success of the film rather than individual image-building exercises.
According to Sargun, when a film performs well, everyone associated with it benefits collectively. Conversely, no amount of personal publicity can compensate if the project itself fails to connect with audiences.
Carry On Jatta 4 Set for Release
Sargun’s comments come as excitement builds for Carry On Jatta 4, the latest installment in one of Punjabi cinema’s most successful comedy franchises.
Directed by Smeep Kang, the film is scheduled for release on June 26, 2026.
The movie features a popular ensemble cast, including:
- Gippy Grewal
- Sargun Mehta
- Binnu Dhillon
- Gurpreet Ghuggi
- Karamjit Anmol
The franchise has enjoyed remarkable success over the years, with previous installments attracting strong box-office collections both in India and overseas markets.
A Significant Film for Punjabi Cinema
The Carry On Jatta series remains one of the most commercially successful franchises in Punjabi cinema.
Its previous installment, Carry On Jatta 3, emerged as a major box-office success and helped further expand the global reach of Punjabi-language films.
As a result, expectations for the fourth chapter remain exceptionally high among fans and industry observers.
Honoring Jaswinder Bhalla’s Legacy
The upcoming film also carries emotional significance for audiences due to its connection with veteran comedian Jaswinder Bhalla, whose character became a beloved part of the franchise.
According to reports, the filmmakers have explored technological methods to preserve the character’s presence in the film as a tribute to his contribution to the series and Punjabi entertainment.
Focus on Storytelling Over Competition
Through her comments, Sargun Mehta highlighted a broader discussion within the entertainment industry about balancing promotion and storytelling.
While acknowledging the importance of publicity, she emphasized that films should remain at the center of promotional efforts, with the collective success of the project taking precedence over individual recognition.
As Carry On Jatta 4 prepares for its theatrical release, audiences will soon see whether the latest chapter can continue the franchise’s impressive legacy.
