Actor Priya Prakash Varrier has partnered with Cuticura India for a special Onam campaign celebrating Kerala’s biggest festival. The collaboration coincides with the personal care brand’s 25th anniversary in India, combining festive traditions with a campaign focused on freshness and celebration.
Dressed in a classic Kerala-inspired ensemble, Priya shared a heartfelt Onam message while introducing the brand’s latest festive initiative.
Priya Prakash Varrier Extends Onam Wishes
As part of the campaign, Priya Prakash Varrier appeared in a traditional cream saree paired with elegant pink jhumka earrings, embracing the timeless style associated with Onam celebrations.
Sharing her thoughts on the festival, the actor highlighted the importance of family gatherings, traditional feasts, and the joyful atmosphere that defines the occasion.
In a statement released as part of the campaign, Priya said:
“Onam is all about being with family, a hearty sadya, and all the festivities which keep going on nonstop. With the freshness of Cuticura, the festive feeling of Onam lingers a little longer.”
Her message reflects the campaign’s theme of celebrating togetherness while connecting the festive season with the brand’s focus on long-lasting freshness.
Campaign Marks Cuticura’s 25 Years in India
The Onam campaign also commemorates Cuticura India’s Silver Jubilee, marking 25 years of the brand’s presence in the Indian market.
To celebrate the milestone, the company has launched a new television commercial titled “Priye Sundari,” directed by acclaimed filmmaker V. K. Prakash (VKP).
The campaign blends Kerala’s festive traditions with contemporary storytelling, aiming to connect with audiences during the Onam season.
Spotlight on Product Innovation
Alongside the campaign, Cuticura has introduced an upgraded version of its talcum powder featuring Fragrance Encapsulation Technology.
According to the company, the technology is designed to deliver freshness for up to eight hours, making it the central product highlight of the festive campaign.
Digital Campaign with Kerala Creators
As part of its digital outreach, the brand has also launched the #EttuPriyeSundari initiative.
The campaign brings together eight female content creators from Kerala, who share moments from their daily lives while highlighting the festive spirit of Onam through digital storytelling.
The initiative aims to engage younger audiences across social media platforms.
Brand on Choosing Priya Prakash Varrier
Commenting on the collaboration, Anupam Katheriya, Chief Executive Officer of Cholayil Pvt. Ltd., said Priya Prakash Varrier represents the confidence, freshness, and contemporary outlook of today’s young Malayali women.
Her popularity across films and social media made her a natural choice for the festive campaign, according to the company.
Hunterfly Take
Brand collaborations around major festivals have become an important part of celebrity marketing, and Priya Prakash Varrier’s partnership with Cuticura aligns with the spirit of Onam by highlighting family, tradition, and celebration.
With its combination of television advertising, digital creators, and product innovation, the campaign reflects how brands are increasingly blending cultural occasions with modern storytelling to connect with consumers.
