Aishwarya Rai Bachchan’s unforgettable appearance at the 2002 Cannes Film Festival continues to remain one of the most iconic moments in Indian fashion history. More than two decades later, designer Neeta Lulla has revisited the inspiration and creative process behind the celebrated look created for the premiere of Devdas.
Aishwarya attended the Cannes Film Festival in 2002 alongside Shah Rukh Khan and director Sanjay Leela Bhansali as Devdas premiered on the international stage. The appearance became instantly memorable not only because of the film’s global recognition but also due to the actor’s striking traditional Indian ensemble.
Wearing a canary yellow saree adorned with antique gold zardozi work, Aishwarya made a dramatic entrance in a horse-drawn blue carriage, creating one of the most talked-about red carpet moments of the era. Her styling, including sleek hair, traditional jewellery, and bold makeup, became widely recognized as a defining Cannes fashion moment for Indian cinema.
Reflecting on the look years later, Neeta Lulla shared details about the creative inspiration behind the outfit through social media. The designer noted that the saree continues to be discussed even decades after its debut, describing it as one of the enduring fashion highlights associated with Cannes and Indian cinema.
According to Lulla, Sanjay Leela Bhansali had a very specific vision for Aishwarya’s appearance at the festival. He reportedly wanted the look to reflect the essence of Paro, Aishwarya’s character in Devdas, while preserving strong Indian cultural aesthetics rather than leaning toward Western red-carpet fashion trends.
To achieve that vision, Lulla drew inspiration from the textiles used throughout the film itself. She revealed that the saree was created using Banarasi net fabric inspired by Dhakai-style textures, giving the ensemble a delicate yet regal appearance.
The designer also explained her decision to use canary yellow as the dominant colour, paired with antique gold embroidery concentrated mainly around the borders. She added small gold motifs across the fabric to create depth and enhance the grandeur of the saree without overwhelming its elegance.
Lulla further described how the simplicity of the design unexpectedly transformed under the lights and atmosphere of the Cannes red carpet, ultimately becoming one of the most memorable Indian fashion statements seen at the festival.
Over the years, the look has continued to influence conversations around Indian representation at international events. Several younger actors and fashion enthusiasts have also acknowledged the outfit’s lasting cultural impact, with the ensemble frequently appearing in discussions surrounding the greatest Cannes appearances by Indian celebrities.
As Indian actors continue to make strong fashion statements at Cannes, Aishwarya Rai Bachchan’s 2002 Devdas appearance remains a landmark moment that helped place Indian couture firmly on the global red carpet map.
