India’s digital ecosystem continues to evolve with the rise of virtual personalities. Among them, Naina Avtr stands out as the country’s first AI influencer, boasting over 3.75 lakh followers on Instagram.
The virtual persona is set to attend the NDTV Ind.AI Summit 2026 at ITC Maurya in New Delhi. The summit is expected to host global leaders, policymakers, startup founders and AI researchers, including former UK Prime Minister Rishi Sunak and renowned AI academic Stuart Russell.
Who Is Naina Avtr?
Naina Avtr was launched in 2022 by Avtr Meta Labs, a content-driven company focused on creating digital meta-influencers.
Presented as a 22-year-old Mumbai-based personality, Naina shares content across fitness, fashion, travel and dance. Her Instagram feed features trend-based reels, curated fashion shoots and branded collaborations.
Several leading brands, including Nykaa, Puma, and Pepsi, have partnered with the AI personality for digital campaigns.
In 2024, she received multiple recognitions, including the NDTV WhosThat360 AI Creator Award and the Midday Showbiz AI Influencer Award. She also earned an international AI influencer title the same year.
Additionally, Naina features in a mini web series titled Truth & Lies, further expanding her presence beyond static social media posts.
What Are Virtual Influencers?
Virtual influencers—also referred to as AI influencers—are computer-generated personas designed to resemble real individuals in both appearance and behaviour. They operate active social media accounts, publish photos and videos, engage with followers and collaborate with brands.
Unlike human influencers, these digital avatars are fully managed by creative teams, enabling precise control over messaging, aesthetics and engagement strategies. Their content is often tailored to align with emerging trends and audience preferences.
According to a 2022 survey by Influencer Marketing Factory, 58 per cent of respondents reported following at least one virtual influencer.
Globally recognised virtual influencers include:
- Lil Miquela
- Shudu Gram
- Imma
- Noonoouri
- Lu do Magalu
- Ami Yamato
- Neuro-sama
- Kyra
The Rise of AI in Influencer Marketing
The growing acceptance of AI-driven personalities signals a shift in digital marketing strategies. Brands increasingly view virtual influencers as scalable, adaptable and risk-controlled ambassadors.
With appearances at major forums like the NDTV Ind.AI Summit 2026, Naina Avtr represents how artificial intelligence is reshaping not only technology conversations but also pop culture and influencer economics.
