Indian accessories brand Lavie has unveiled its new designer-led line, Lavie Paris, marking a significant step in its global design evolution. The collection made its debut at the prestigious Paris Fashion Week earlier this month.
Launched under Bagzone Lifestyles Pvt Ltd, Lavie Paris has been developed in collaboration with a group of French designers and stylists, bringing a fresh, globally influenced perspective to the brand’s portfolio.
A Paris-Inspired Creative Direction
The Lavie Paris line draws heavily from Parisian culture, blending elegance with modern functionality. The collection reflects a shift in the brand’s design philosophy, incorporating international aesthetics while maintaining its established identity in the accessories segment.
Design contributions from creatives such as Hugo Rita, Art Sparrow, Edith, and Ekaterina have helped shape the collection’s visual and stylistic direction.
Focus on Individual Style
With Lavie Paris, the brand aims to cater to evolving consumer preferences—particularly among women seeking accessories that reflect personal identity and confidence. The collection emphasizes a blend of style, utility, and craftsmanship.
The range includes handbags, totes, satchels, slings, and clutches, available in monograms, pastels, solid tones, and printed designs. Each piece is designed to balance structure, detailing, and contemporary appeal.
Brand Vision and Expansion Plans
According to Ayush Tainwala, CEO of Bagzone Lifestyles Pvt Ltd, the launch builds on the brand’s long-standing Parisian inspiration.
He noted that the name “Lavie” itself originates from the French phrase “La vie en rose,” symbolising optimism and possibility. With over 150 exclusive stores across more than 50 cities and a large customer base, the brand now aims to expand its lifestyle ecosystem beyond handbags into categories like cosmetics, jewellery, and watches.
Design and Styling Influence
Paris-based designer Hugo Rita contributed to the visual identity of Lavie Paris, including the logo design, which draws inspiration from classic Parisian luxury packaging traditions.
Meanwhile, stylist Art Sparrow curated the showcase at Paris Fashion Week, bringing a couture-inspired narrative to the presentation. His approach focused on capturing the effortless elegance associated with Parisian fashion.
Availability
The Lavie Paris collection is now available through the brand’s official website, major e-commerce platforms, and Lavie retail stores across India.
