The South Korean entertainment industry is witnessing a notable wave of agency departures, as several high-profile actors and musicians have chosen to end long-standing contracts with major talent management companies. The shift reflects a broader trend toward independent management and greater creative control among established stars.
From veteran actors to global K-pop figures, 2026 has already seen several headline-making exits.
Lee Hi Ends Partnership with DUOVER Entertainment
R&B singer Lee Hi officially parted ways with DUOVER Entertainment after the expiration of her exclusive contract. Her departure came after approximately two years with the agency.
While speculation circulated regarding internal issues, both sides clarified that the separation was amicable and strictly due to contract completion.
Song Hye-kyo Ends 14-Year Association
Globally recognized actress Song Hye-kyo concluded her 14-year journey with United Artists Agency, marking one of the most significant agency exits in recent Korean entertainment history.
Known for hit dramas such as Descendants of the Sun and The Glory, her departure signals the end of a long-standing professional relationship built over more than a decade.
HyunA Also Parts Ways with Agency
K-pop soloist HyunA reportedly mutually agreed to end her contract with AT AREA in April 2026.
Renowned for her bold musical identity and influence on female solo performance in K-pop, HyunA’s exit has sparked speculation about her next career direction as she continues as a key figure in the industry.
Kim Se-jeong Begins New Chapter with BH Entertainment
Singer and actress Kim Se-jeong concluded her long association with Jellyfish Entertainment after roughly a decade-long professional relationship, including her trainee years.
Best known for dramas such as School 2017 and Business Proposal, she has now signed with BH Entertainment, marking the start of a new phase focused on expanding her acting career.
Yong Jun-hyung Chooses Independent Path
Singer-songwriter Yong Jun-hyung, formerly of HIGHLIGHT, also parted ways with his agency, opting for independent management.
Known for his work as a producer and solo artist, his move reflects a growing trend among established K-pop artists seeking greater autonomy over their creative output and career direction.
Jung Woo Concludes 8-Year Partnership
Actor Jung Woo ended his eight-year contract with BH Entertainment on March 31. Best known for his breakout role in Reply 1994, he left the agency on amicable terms, with mutual appreciation expressed by both sides.
Industry Trend: Rise of Independent Careers
The recent wave of departures highlights a shifting landscape in Korean entertainment, where established artists increasingly prioritize flexibility, ownership of creative decisions, and independent branding over traditional long-term agency structures.
While agencies continue to play a central role in development and global promotion, veteran performers are increasingly exploring hybrid or fully independent career models.
Conclusion
With major names such as Song Hye-kyo, Kim Se-jeong, HyunA, and Yong Jun-hyung stepping into new professional arrangements, the Korean entertainment industry is undergoing a noticeable restructuring phase.
As 2026 progresses, more such transitions may reshape how K-pop idols and K-drama stars manage their careers in an evolving global entertainment market.
