Actress Krithi Shetty has joined the social media buzz surrounding Fanaa, the first single from the upcoming film HIGH. The actress recently shared her own reel to the track, adding fresh momentum to the song’s ongoing promotional campaign.
HIGH marks the directorial debut of S Krishna, a longtime associate of filmmaker Anil Ravipudi. Krishna is also involved with the project as its writer, actor and co-producer.
The film is being produced by Harish Peddi, S Krishna and Sekhar Divvela under the banners of Imagespark Entertainment and Myra Creations.
Krithi Shetty joins the ‘Fanaa’ trend
The makers of HIGH have taken an unconventional approach to promoting Fanaa. The song was released through a campaign involving 300 popular influencers, an approach that fits closely with the film’s story, which revolves around the world of influencers.
The track has been receiving attention as its promotional activities continue, and Krithi Shetty’s latest reel adds another recognisable face to the campaign.
In her video, Krithi can be seen enjoying the song and engaging playfully with its theme. Her reel invites viewers to participate in the trend and create their own versions of the track.
Her participation is expected to bring additional visibility to Fanaa, particularly among her substantial social media audience.
Krithi Shetty brings glamour to the song promotion
Krithi Shetty, who made a strong impression with her debut in Uppena, continues to attract attention for her on-screen presence and style.
Her appearance in the Fanaa reel gives the promotional campaign a fresh celebrity touch. The actress’s lively performance complements the upbeat nature of the track while keeping the focus on the social-media-driven concept behind the song.
The association also adds another layer to the film’s digital promotion, as Fanaa is already being pushed through influencer-led content.
What is HIGH about?
HIGH is being directed by S Krishna, who is making his debut as a filmmaker with the project. His association with Anil Ravipudi has generated interest around the film, particularly as he takes on several responsibilities behind and in front of the camera.
Krishna is credited as the writer, actor and co-producer of the movie, while Harish Peddi and Sekhar Divvela are also backing the project.
The film is being presented under Imagespark Entertainment and Myra Creations.
The previously released teaser received a positive response, and the makers have now shifted attention towards the film’s music campaign with Fanaa.
Influencers play an important role in the film’s promotions
The decision to involve 300 influencers in the release of Fanaa reflects the central theme of HIGH. Since the story is connected to the influencer ecosystem, the promotional strategy mirrors an important element of the film itself.
Krithi Shetty’s participation further strengthens that connection by turning the song into another piece of shareable social-media content.
As more creators join the trend, the makers are looking to build organic visibility for the track ahead of the film’s theatrical release.
Cast and release
The film features Ananya Sharma, S Krishna, Pallavi Dora, Krishna Kamal, Sai Krishna and Bulliraju among its prominent cast members.
With the teaser already released and the musical promotions now underway, HIGH is gearing up for its release.
For Fanaa, Krithi Shetty’s latest reel provides an additional promotional push and gives the song another opportunity to reach audiences across social media.
