After years of anticipation from fashion enthusiasts, Kim Kardashian’s globally renowned lifestyle and shapewear brand SKIMS is officially making its debut in India.
Reliance Brands Limited (RBL) has announced an exclusive partnership with SKIMS, bringing the billion-dollar label to Indian consumers through both physical retail stores and online shopping platforms. The initial rollout will begin in Delhi and Mumbai, marking one of the most significant premium fashion launches in the country this year.
The move reflects India’s growing importance in the global luxury and premium lifestyle market, where international brands continue expanding to meet rising consumer demand.
What Is SKIMS?
Founded in 2019 by entrepreneur and television personality Kim Kardashian, SKIMS began as a modern shapewear label focused on comfort, fit and inclusivity.
Since then, the company has evolved into a global lifestyle brand offering:
- Shapewear
- Bras and underwear
- Loungewear
- Everyday basics
- Swimwear
- Sleepwear
- Apparel for men and women
The brand is widely recognized for its neutral colour palette, body-inclusive sizing and designs created to suit a wide variety of body shapes and skin tones.
Its emphasis on comfort and versatility has helped SKIMS build a loyal customer base across North America, Europe, Asia and the Middle East.
Why the India Launch Matters
The arrival of SKIMS signals another milestone in India’s rapidly expanding premium fashion industry.
With increasing disposable incomes, growing online shopping adoption and a rising appetite for international brands, India has become a key destination for global fashion companies.
Industry analysts view the launch as a strategic move that gives Indian consumers easier access to one of the world’s most talked-about apparel brands without relying on international shipping or overseas purchases.
The partnership also strengthens Reliance Brands’ portfolio of international labels across fashion, beauty and luxury retail.
Reliance Brands Continues Global Expansion
Reliance Brands has introduced several international names to Indian shoppers over the past few years.
Its growing portfolio includes premium and luxury brands across fashion, beauty and lifestyle categories, reinforcing its position as one of India’s leading retail partners for global labels.
The addition of SKIMS further expands its offerings in the premium intimate wear and everyday essentials segment.
What Indian Customers Can Expect
Although a complete product catalogue and pricing details have not yet been announced, shoppers can expect many of SKIMS’ signature collections to become available.
Popular product categories include:
- Sculpting shapewear
- Everyday bras
- Seamless underwear
- Cotton basics
- Lounge and sleepwear
- Bodysuits
- Dresses
- Everyday wardrobe essentials
Availability is expected through both flagship retail locations and official online channels, making the collection accessible to customers across the country.
Why SKIMS Became a Global Success
Since its launch, SKIMS has grown from a celebrity-backed startup into one of the fashion industry’s fastest-growing businesses.
The brand’s success has been driven by:
- Inclusive sizing designed for a wide range of body types.
- Minimalist, versatile designs suitable for everyday wear.
- Strong digital marketing and direct-to-consumer strategy.
- Frequent product launches and limited-edition collaborations.
- Global celebrity visibility and social media engagement.
Its combination of comfort, functionality and contemporary styling has helped position SKIMS as a major player in the premium apparel market.
Looking Ahead
The arrival of SKIMS represents another sign of India’s growing influence in the global fashion landscape.
As international brands continue investing in the country’s expanding premium retail sector, consumers can expect broader access to global fashion labels and lifestyle products.
For Indian shoppers who have followed SKIMS since its international launch, the wait is finally over, with the brand set to offer its signature collections closer to home through official retail channels.
