New Delhi: Roseroom by designer Isha Jajodia made a memorable statement at Hyundai India Couture Week 2026, presenting its latest couture collection, Softly Strong. Showcased at the Taj Palace in New Delhi, the collection explored the idea that softness and strength are not opposing qualities but can exist together in modern femininity.
Organised by the Fashion Design Council of India (FDCI) in association with Nexxus New York, the 19th edition of India Couture Week brought together some of India’s leading couturiers from July 24 to 29, with Roseroom emerging as one of the event’s standout showcases.
A Collection Inspired by the Modern Woman
Speaking ahead of the runway presentation, Isha Jajodia shared that Softly Strong is inspired by women who embrace both vulnerability and resilience.
According to the designer, the collection reflects a woman who is compassionate yet confident, graceful yet determined. Rather than viewing softness as a weakness, the collection celebrates it as a form of quiet strength.
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Add Hunterfly on GoogleJajodia also described the collection as deeply personal, saying it mirrors her own outlook and creative philosophy.
European Romance Meets Indian Craftsmanship
The collection draws visual inspiration from:
- European romance
- Timeless French architecture
- Vintage aesthetics
- India’s rich artisanal traditions
Flowing silhouettes, delicate textures, and intricate detailing defined the runway presentation, creating pieces that balanced classic elegance with contemporary couture.
Roseroom’s signature use of layered lace techniques—including Chantilly, corded, and guipure lace—added depth and refinement to each ensemble.
Craftsmanship Remains at the Heart of Couture
Jajodia emphasized that craftsmanship remains the foundation of every Roseroom creation.
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Add Hunterfly on GoogleEach garment involves hundreds of hours of handwork by skilled artisans and atelier teams, preserving traditional techniques while adapting them for modern couture.
She noted that couture is distinguished by its craftsmanship, with every detail carefully executed through months of planning, embroidery, and finishing.
Sustainability Beyond Fabrics
For Roseroom, sustainability extends beyond the materials used in its collections.
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Add Hunterfly on GoogleThe designer highlighted the brand’s focus on supporting artisans and creating long-term employment opportunities across its production network. By investing in traditional craftsmanship and skilled workers, the label aims to contribute to the preservation of India’s textile heritage while strengthening artisan livelihoods.
This approach reflects a broader commitment to responsible fashion through people, craftsmanship, and community.
The Showstopper That Took Months to Create
Among the highlights of the collection was its final runway look—a striking monochromatic black couture ensemble presented by muse Avanti.
According to Jajodia, the outfit required months of conceptual development and hundreds of hours of meticulous craftsmanship. Its elaborate lace detailing and sculptural silhouette made it one of the most technically demanding creations in the collection.
The closing look encapsulated the central theme of Softly Strong, combining delicate artistry with bold design.
A Milestone for Roseroom
Participating in India Couture Week marked a significant achievement for Roseroom.
Jajodia described the opportunity to present at the FDCI’s premier couture platform as an important milestone for the relatively young label, reflecting its growing recognition within India’s luxury fashion industry.
As the brand continues to expand its presence, Softly Strong reinforces Roseroom’s identity through refined craftsmanship, timeless design, and a contemporary interpretation of femininity.
