Actress and producer Grishhya Suresh is expanding into the technology space with World Premium, a creator-focused video-sharing platform designed around content discovery, visibility and monetisation.
Actress and producer Grishhya Suresh is adding entrepreneurship to her growing portfolio with the launch of World Premium, a video-sharing platform aimed at content creators.
Known for her appearances in music videos and films, Grishhya is now venturing beyond the entertainment industry with a digital platform that seeks to bring creators and audiences together through both short- and long-form video content.
World Premium Focuses on Creators and Content Discovery
Developed under Singhaniya Royal Group (SRG), World Premium is positioned as a creator-first platform where users can create, upload, share and discover video content.
The platform’s stated focus includes curated content, structured discovery and creator visibility, with the aim of providing emerging artists and established creators with another avenue to reach audiences.
World Premium also incorporates an advertising and monetisation system, allowing creators to potentially build commercial opportunities around their content while providing brands with access to the platform’s creator ecosystem.
Grishhya Suresh Brings an Entertainer’s Perspective to Tech
Grishhya’s entry into the technology sector comes as she continues to pursue opportunities in the entertainment industry. Her experience as a performer and producer gives her a perspective that combines content creation with the business side of digital media.
The platform’s creator-centric positioning reflects a broader shift in the entertainment landscape, where actors, musicians and other performers are increasingly exploring entrepreneurship and digital businesses alongside their creative careers.
For Grishhya, World Premium represents an attempt to combine those two areas by creating a platform where content creation and business opportunities can operate within the same ecosystem.
A Platform Built Around Creator Support
According to the platform’s vision, creator support is a key part of World Premium’s offering. The objective is not only to provide creators with a place to publish videos but also to improve their visibility and create opportunities for audience growth.
Speaking about the venture, Grishhya said the goal is to create a space where creators are not just seen but supported throughout their growth journey.
That approach puts the emphasis on the creator experience, from publishing and discovery to potential monetisation.
World Premium Is Available on Android and iOS
World Premium is currently available through both the Google Play Store and Apple App Store.
The platform is also expected to broaden its content ecosystem as it develops, with plans to explore areas such as digital media and news content, according to the information shared about the venture.
