Gargi by P. N. Gadgil & Sons has unveiled its Diwali 2026 campaign, #GETNOTICED, featuring brand ambassador Mithila Palkar. Built around statement silver jewellery and self-expression, the campaign encourages women to embrace their personal style rather than feel pressured to keep their festive looks understated.
Festive dressing often comes with familiar advice: keep your look simple, avoid drawing too much attention and let the occasion take centre stage. Gargi by P. N. Gadgil & Sons is challenging that expectation with its latest Diwali campaign, inviting women to celebrate their individuality through jewellery.
The contemporary jewellery brand, backed by the 194-year legacy of P. N. Gadgil & Sons, has introduced its #GETNOTICED campaign for Diwali 2026, featuring actor Mithila Palkar. The campaign uses humour and an exaggerated film-set scenario to communicate a straightforward message: personal style deserves to be seen.
At the heart of the campaign is Gargi’s Diwali Collection, which brings together statement earrings, necklaces and silver jewellery designed to complement both traditional and Indo-western festive outfits.
Mithila Palkar steals the spotlight in Gargi’s Diwali campaign
The campaign film unfolds on a busy film set, where three cameras are prepared to capture a scene. Palkar approaches the video village and asks the director, played by Sarang Sathaye, which camera will capture her close-up.
The answer is unexpected. The director tells her that none of the cameras will focus on her at that point because her appearance is meant to be revealed later.
Disappointed, Palkar begins walking towards her mark. Before the shoot continues, however, her stylist presents her with a box of Gargi earrings.
Once she puts them on, the atmosphere changes. One camera turns towards her, another follows, and a behind-the-scenes videographer begins recording her look. The attention keeps growing, with onlookers lifting their phones and even a CCTV camera and a parked car’s dashcam seemingly joining the action.
In the film’s most exaggerated moment, a satellite is shown turning its attention towards Palkar. With every camera now focused on her, the director changes his mind and agrees to shoot the close-up.
The film ends with her earrings catching the light and the campaign’s central message: Gargi. Get Noticed.
The playful storytelling places the jewellery at the centre of the narrative without relying on a conventional product showcase. Instead, the earrings become the trigger for a humorous sequence about confidence, visibility and the freedom to express one’s personality.
Gargi Diwali Collection highlights statement silver jewellery
Alongside the campaign film, Gargi has showcased pieces from its Diwali Collection through festive campaign photography.
The styling combines statement necklaces and earrings with an ochre embroidered jacket and a blush draped skirt. Mustard, gold, blush and maroon tones create a warm festive palette that complements the jewellery.
The collection is intended to work across different dressing styles, from traditional sarees to contemporary Indo-western outfits. This versatility positions the pieces as options for multiple festive occasions, including family gatherings, celebrations and Diwali parties.
Statement chandelier earrings play a particularly prominent role in the campaign film, while the broader collection offers necklaces and other jewellery pieces for those looking to build a coordinated festive look.
Rather than presenting jewellery only as an accessory for major occasions, the campaign frames it as a way for wearers to communicate their own style.
Why silver is central to Gargi’s Diwali 2026 message
Silver plays an important role in the campaign’s invitation to consumers to “live your silver story”.
For many Indian households, buying precious metal during the festive season, particularly around Dhanteras, is an established tradition. Gargi’s campaign connects that familiar practice with contemporary jewellery choices, presenting silver as an option for people who want something festive, expressive and suitable for repeated wear.
The approach also broadens the campaign’s gifting message. The collection is positioned as a potential Diwali gift for sisters, mothers and friends, with options intended to suit different budgets.
Silver jewellery can appeal to consumers seeking an alternative to heavier occasion wear, particularly when versatility and everyday styling are priorities. Individual product prices and material specifications, however, should be checked against the brand’s current catalogue before making specific affordability or quality comparisons.
For Gargi, the emphasis is on combining the cultural associations of festive gifting with jewellery that reflects modern preferences.
Aditya Modak explains the idea behind #GETNOTICED
Aditya Modak, co-founder of Gargi by P. N. Gadgil & Sons, said the campaign celebrates women who want to express their individuality without feeling the need to apologise for standing out.
In the statement supplied with the campaign announcement, Modak said: “Today’s woman does not dress to blend in, and she should not have to apologise for standing out. #GETNOTICED celebrates that confidence.”
He also highlighted silver’s role in helping consumers express their style while maintaining a festive feel. Referring to Palkar’s association with the brand, which began in December 2024 and was renewed for 2026, he described her confidence as a natural fit for the campaign.
The statement connects the brand’s product positioning with a broader message about self-expression. Rather than defining festive dressing through a single aesthetic, the campaign encourages women to choose jewellery that reflects their own preferences.
Mithila Palkar continues her association with Gargi
Palkar’s involvement in the Diwali 2026 campaign marks another chapter in her relationship with Gargi. According to the supplied announcement, the actor first partnered with the brand in December 2024, with the association subsequently renewed for 2026.
Her role in #GETNOTICED places her at the centre of both the campaign film and its wider visual identity.
The choice of Palkar also supports the campaign’s light-hearted approach. Instead of portraying festive jewellery through a formal or heavily traditional setting, the film uses a contemporary production environment and comic exaggeration to show how a single styling choice can transform a moment.
The campaign is being promoted through social media and digital platforms, alongside print, outdoor advertising and in-store displays. Consumers are also being invited to share their festive looks using #GETNOTICED and tag @GargibyPNG.
Where to buy Gargi’s Diwali 2026 collection
According to the campaign announcement, Gargi’s Diwali 2026 Collection is available through Gargi stores, PNGSL showrooms and the brand’s online store at gargi.shop.
Consumers interested in purchasing pieces from the collection can check the official website or visit a participating showroom for current product details, availability and prices.
The campaign combines a festive product launch with a message about personal expression. Through its statement earrings, contemporary silver jewellery and playful film, Gargi is inviting consumers to approach Diwali dressing on their own terms.
With #GETNOTICED, the brand’s message is simple: festive style need not mean blending into the background. Sometimes, the right piece of jewellery can become the detail that makes a look unmistakably personal.
