Producer Ekta Kapoor recently visited the Mata Vaishno Devi shrine in Katra, Jammu and Kashmir, ahead of the theatrical release of her upcoming film The Vvaan. The spiritual visit comes at an important point in the film’s promotional campaign, with the movie scheduled to arrive in cinemas on September 25, 2026.
Pictures and videos from Ekta Kapoor’s visit have surfaced online, showing the producer in a simple white traditional outfit. In one of the photographs, she can be seen with a tilak on her forehead after offering prayers at the shrine.
Ekta Kapoor Seeks Blessings Before The Vvaan Release
The timing of Ekta’s visit has attracted attention because The Vvaan is now only days away from its theatrical release. Social media posts featuring glimpses of her visit linked the pilgrimage with the film’s mythology-inspired world.
One post described the visit as seeking “Vaishno Devi blessings before stepping into the world of Van Devi”, referring to the supernatural and folklore elements associated with The Vvaan.
The visit also adds a personal and spiritual moment to the final stretch of the film’s promotional activities.
The Vvaan Arrives in Cinemas on September 25
The Vvaan is scheduled for theatrical release on September 25, 2026. The film has been presented as a story rooted in mythology, folklore and supernatural elements, giving it a distinct space within the current Hindi-film landscape.
With the release date approaching, attention is now turning towards the film’s promotional campaign and the audience response it receives when it reaches cinemas.
Ekta Kapoor’s Long Career in Indian Entertainment
Ekta Kapoor is one of the prominent producers in India’s entertainment industry, with a career spanning television, films and streaming content. Through Balaji Telefilms and its associated production ventures, she has been involved with numerous television programmes and feature-film projects.
Her work in television in particular has played a significant role in shaping Hindi-language entertainment over the past several decades, while her production portfolio has subsequently expanded across theatrical and digital platforms.
A Spiritual Visit Before a Major Release
For Ekta Kapoor, the Vaishno Devi visit comes at a significant professional moment. With The Vvaan set to reach theatres on September 25, the pilgrimage has added a quieter, devotional moment to the film’s final run-up to release.
Whether the film succeeds at the box office will ultimately depend on audience reception, but the upcoming release has already generated interest because of its mythology- and supernatural-themed setting.
The Vvaan releases in theatres on September 25, 2026.
