Taapsee Pannu’s latest release Assi has crossed the ₹3 crore mark at the Indian box office by day three. Despite receiving largely positive reviews, the film opened on a modest note and is relying heavily on word-of-mouth to build momentum.
Released on February 20, the film clashed with Do Deewane Shehar Mein in theatres.
Assi Box Office Collection (Day 3 Early Trends)
By the end of day three, Assi has reportedly:
- Run across 5,086 shows nationwide
- Earned ₹3.12 crore gross
- Netted approximately ₹2.61 crore so far
Final day-three figures are expected later tonight once all shows conclude and official tallies are released.
Day-Wise Box Office Breakdown
Day 1:
The film collected ₹1 crore on its opening day — a slow start despite advance media screenings and favourable early reviews.
Day 2:
According to Sacnilk, Assi grossed ₹1.92 crore and netted ₹1.60 crore on Saturday. Overall occupancy stood at just 13.2%, indicating limited footfall growth.
The film continues to trail Taapsee’s previous theatrical release Khel Khel Mein, which had earned ₹2.05 crore net on its second day.
Budget & Performance Outlook
Although the makers have not officially disclosed the production budget, industry reports suggest the film was made on an estimated ₹30–40 crore budget. Given current trends, the film will need a significant jump in collections over the coming days to move toward recovery.
Content-driven films often start slow and depend on positive word-of-mouth to gain traction over the weekend. The coming weekdays will be crucial in determining its overall theatrical run.
About the Film
Directed by Anubhav Sinha, Assi is described as a poignant and unsettling drama that addresses the pressing issue of women’s safety. Rather than being a conventional entertainer, the film presents a stark and emotional narrative.
Apart from Taapsee Pannu, the film also stars Kani Kusruti and Mohammed Zeeshan Ayyub in key roles.
