For years, social media has been an essential part of celebrity life, helping actors connect directly with fans, promote projects and share personal milestones. However, as online platforms have evolved, many public figures are reassessing whether the benefits still outweigh the risks.
In recent months, several actresses, including Aishwarya Lekshmi, Kayadu Lohar and Mamitha Baiju, have either deactivated their accounts or taken extended breaks from social media. Their decisions reflect a growing concern over online harassment, manipulated content, privacy issues and the emotional toll of constant digital exposure.
Aishwarya Lekshmi Chose Peace Over Online Presence
Among the most notable departures was actress Aishwarya Lekshmi, who deactivated her social media accounts.
Speaking publicly about her decision, she explained that morphed images and misleading content created using her photographs had become a significant source of emotional distress. She also indicated that she has no immediate plans to return, emphasizing that even financial incentives would not change her decision.
The actress noted that still images from some of her films continue to be misused online, contributing to her choice to step away from digital platforms.
Kayadu Lohar and Mamitha Baiju Also Announced Social Media Breaks
Actress Kayadu Lohar also informed followers that she would be taking a break from social media, with only professional updates being shared through her management team.
She explained that the decision was made to disconnect from continuous screen time and prioritize her mental well-being.
Similarly, Mamitha Baiju assured fans that her break is temporary and confirmed that her team would continue managing her official accounts during her absence.
These announcements highlight a broader trend among celebrities seeking healthier boundaries between public life and personal well-being.
Deepfake Technology Has Increased Online Risks
The rise of artificial intelligence has introduced new challenges for public figures, particularly women in the entertainment industry.
Deepfake technology can generate highly realistic but fabricated images and videos, often without the consent of the individuals depicted. Experts have repeatedly warned that such misuse can damage reputations, spread misinformation and violate personal privacy.
Several well-known actresses, including Rashmika Mandanna, Tamannaah Bhatia and Alia Bhatt, have previously been affected by deepfake-related incidents, prompting public discussions about stronger digital safeguards and legal action against offenders.
Beyond manipulated media, many celebrities also continue to face abusive comments, impersonation attempts and threatening messages from anonymous online accounts.
Mental Well-Being Is Becoming a Priority
Mental health professionals have long pointed to the effects excessive social media use can have on emotional well-being.
Research has associated prolonged exposure to online criticism and constant digital engagement with increased stress, anxiety, disrupted sleep and reduced self-esteem. For public figures, these pressures are often intensified by continuous public scrutiny.
Many celebrities now view stepping back from social media not as a retreat from their audience, but as a practical decision to establish healthier work-life boundaries and reduce unnecessary stress.
The Conversation Extends Beyond Celebrity Culture
The experiences shared by these actresses also reflect challenges faced by millions of internet users worldwide.
Cyberbullying, identity misuse, image manipulation and online harassment affect people across different professions and age groups. Digital safety experts continue to emphasize the need for stronger platform moderation, effective cybercrime enforcement and greater public awareness about responsible online behavior.
As artificial intelligence becomes more accessible, discussions surrounding ethical technology use and personal privacy are expected to become even more important.
A Changing Relationship With Social Media
While social media remains a valuable communication tool, the experiences of Aishwarya Lekshmi, Kayadu Lohar and Mamitha Baiju demonstrate that maintaining a constant online presence is no longer viewed as essential by many public figures.
Instead, increasing numbers of celebrities are prioritizing privacy, emotional well-being and personal security over continuous visibility, reflecting a broader shift in how digital platforms are being used in today’s entertainment industry.
