9 Indian Celebrities Who Turned Their Beauty Influence Into Successful Brands

For celebrities, beauty has long been an important part of life in the spotlight. From makeup and skincare to haircare and fragrances, the entertainment industry has a natural connection with the beauty business.

In recent years, that relationship has evolved beyond celebrity endorsements. Several Indian actors, models and designers have stepped into entrepreneurship, creating their own beauty and personal-care brands and building businesses around their understanding of fashion, grooming and consumer preferences.

Here are nine Indian celebrities who have ventured into the beauty, skincare, haircare or personal-care space.

1. Katrina Kaif – Kay Beauty

Katrina Kaif entered the beauty business with Kay Beauty, a makeup brand launched in 2019 in partnership with Nykaa.

The brand was built around the idea of making makeup accessible while offering a broad range of shades and products suited to Indian consumers. Its identity has been closely associated with the tagline “It’s ‘Kay to be You,” reflecting a message of individuality and self-expression.

Kay Beauty has since become one of the prominent celebrity-backed beauty brands in India’s cosmetics market.

2. Priyanka Chopra – Anomaly

Global star Priyanka Chopra Jonas expanded her entrepreneurial portfolio into haircare with Anomaly.

The brand focuses on haircare products and has promoted sustainability as part of its identity. Anomaly has highlighted attributes including vegan and cruelty-free formulations, along with recyclable packaging.

For Chopra, the venture added another dimension to a career that already spans acting, production, business and other entrepreneurial interests.

3. Masaba Gupta – Masaba by Nykaa

Fashion designer and actor Masaba Gupta also entered the cosmetics industry through a collaboration with Nykaa.

Her beauty line reflects the distinctive aesthetic associated with her fashion work, combining colourful, playful design with beauty products. The brand attracted attention particularly for its lipstick range and shades designed with Indian skin tones in mind.

The venture allowed Masaba to translate her established fashion identity into the beauty market.

4. Manish Malhotra – Manish Malhotra Beauty

Celebrated couturier Manish Malhotra brought his experience in fashion and glamour into cosmetics with Manish Malhotra Beauty, launched in collaboration with MyGlamm.

Having spent decades designing for India’s fashion and film industries, Malhotra’s move into makeup was a natural extension of his work with beauty and celebrity styling.

The brand’s visual identity mirrors his fashion aesthetic, with an emphasis on sophisticated packaging and a luxury-oriented presentation.

5. Sonakshi Sinha – SoEzi

Actress Sonakshi Sinha took a slightly different route into the beauty space with SoEzi, a brand focused on press-on nails.

Rather than traditional makeup or skincare, SoEzi centres on convenient nail styling. Its concept is designed to allow users to change their nail look quickly without requiring a salon appointment.

The venture reflects the growing popularity of at-home beauty products that combine convenience, variety and affordability.

6. Lisa Haydon – Naked

Model and actress Lisa Haydon was among the earlier Indian celebrity names to explore the beauty and skincare business.

She launched Naked in 2013, with the brand focusing on skincare products positioned around organic and handcrafted formulations.

Her entry into the sector came at a time when interest in natural and minimally processed beauty products was beginning to gain wider attention among Indian consumers.

7. Sunny Leone – Starstruck by SL

Sunny Leone has also built a presence in the beauty and fragrance market.

She launched her fragrance line in 2017 before introducing Starstruck by SL in 2018, expanding into affordable makeup products.

The brand has promoted vegan and cruelty-free beauty options, with products designed with Indian complexions and preferences in mind.

Leone’s business journey has demonstrated how a celebrity’s personal brand can extend into multiple categories within the beauty market.

8. Anusha Dandekar – BrownSkin Beauty

Television personality and model Anusha Dandekar founded BrownSkin Beauty, a skincare venture created with brown skin in mind.

The brand’s positioning focuses on skincare for deeper and brown skin tones, while also highlighting natural ingredients and a more inclusive approach to beauty.

Its India-focused identity and emphasis on cruelty-free and environmentally conscious beauty reflect the changing expectations of consumers looking for products that are both inclusive and responsible.

9. Lara Dutta – Arias

Former beauty queen and actor Lara Dutta entered the personal-care sector with Arias, a brand encompassing skincare and fragrances.

Dutta has connected the idea behind the brand with her own journey through beauty pageants, acting and motherhood. Her experience in the beauty industry from different perspectives helped shape the concept behind the venture.

Arias added entrepreneurship to Dutta’s already diverse career spanning pageantry, cinema and television.

Celebrity Influence Is Changing the Beauty Business

The rise of celebrity-owned beauty companies reflects a broader shift in the entertainment industry. Stars are no longer limited to endorsing products created by established companies; many are becoming founders, creative collaborators and brand builders themselves.

From Kay Beauty’s makeup range to Anomaly’s haircare focus and SoEzi’s press-on nails, these ventures also demonstrate how celebrity entrepreneurs are entering different corners of the personal-care market.

For consumers, the appeal often comes from the combination of a familiar celebrity identity with products designed around specific beauty needs and lifestyles.

As India’s beauty market continues to expand, celebrity-founded brands are likely to remain an important part of the country’s evolving cosmetics and personal-care landscape.