BLACKPINK’s Lisa has officially signed a long-term partnership with Nike, marking a major milestone in her global career as she becomes one of the new faces of the iconic sportswear brand.
The collaboration was confirmed by both Nike and Lisa through coordinated social media announcements, quickly sparking excitement among fans worldwide. For many, the partnership feels deeply personal, given Lisa’s long-standing admiration for the brand. In multiple interviews over the years, she has spoken about saving money in her early days to buy her first pair of Nike Dunk Highs.
Now, that journey has come full circle.
A Campaign Rooted in Personal History
As reported by Complex, Lisa fronts an official Nike campaign wearing the “Pink Foam” Air Max 95 Big Bubble, unveiled as part of the announcement. Nike underscored the moment with a bold message shared online:
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Add Hunterfly on Google“Not many get on a first-name basis with the world. Welcome to Nike, LISA.”
While financial and contractual specifics have not been disclosed, Nike has confirmed that this is a long-term partnership, indicating Lisa’s continued involvement in future campaigns and potentially in creative storytelling around the brand.
Reacting to the announcement, Lisa expressed enthusiasm about the collaboration and what it represents.
“I’m looking forward to bringing that energy to everything we do together,” she said, adding that the partnership goes beyond style.
“I want to encourage women everywhere to embrace self-expression and be confident in who they are and through what they wear.”
BLACKPINK Members Charting Individual Fashion Paths
Lisa’s Nike deal also reflects a broader shift in how BLACKPINK members are shaping their individual fashion identities. While the group previously collaborated collectively with Adidas, each member has since forged her own brand alliances.
- Jennie Kim continues her association with Adidas and appeared in the brand’s “Superstar, The Original” campaign in July 2025.
- Rosé Park serves as a global ambassador for Puma and launched her own Speedcat collection in August.
- Lisa’s Nike partnership now places her at the intersection of sport, streetwear, and global pop culture.
Balancing Fashion and Film Commitments
Beyond fashion, Lisa is managing an increasingly packed professional schedule. She recently confirmed that she will not attend the Grammy Awards 2026, citing a prior filming commitment.
The reason is her upcoming film debut in Netflix’s action thriller Extraction: Taigo, where she stars alongside Ma Dong Seok and Lee Jin Wook. Netflix has already released first-look images from the project, confirming that production is currently underway.
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Add Hunterfly on GoogleWith major moves across music, fashion, and cinema, Lisa’s Nike partnership further cements her status as one of the most influential global artists of her generation.
