Shubhra Jha, popularly known online as “Shu Bruh,” is an Indian fashion influencer, model, YouTuber, and digital content creator known for her Instagram reels, lifestyle videos, and fashion-focused content.
Her online popularity has grown through a distinctive visual style centered on ethnic fashion, maxi dresses, beauty, travel, and everyday lifestyle moments. Rather than relying primarily on controversy or highly dramatic content, Shubhra’s public image is built around an understated aesthetic, graceful presentation, and relatable short-form videos.
Alongside Instagram, she has developed a presence on YouTube, where her content includes vlogs, travel experiences, fashion, and personal lifestyle updates. Her growing digital audience has also opened opportunities for brand collaborations and promotional campaigns.
This biography covers Shubhra Jha’s reported age, real-life background, height, education, family, career, boyfriend, YouTube journey, Instagram popularity, net worth, and other details.
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Add Hunterfly on GoogleEditorial note: Several details commonly published about Shubhra Jha—including her exact education, family occupations, current residence, body measurements, follower statistics, and net worth—are not independently established in the supplied material. They are therefore presented as reported or estimated rather than confirmed facts.
Shubhra Jha Wiki / Bio
| Attribute | Details |
|---|---|
| Full Name | Shubhra Jha |
| Popular Name | Shu Bruh |
| Other Nickname | “Maxi Girl,” as used by fans/reports |
| Profession | Fashion Influencer, Model, Content Creator, YouTuber |
| Date of Birth | March 13, 2005, reportedly |
| Age | 21 years as of September 28, 2026 |
| Birthplace | Mumbai, Maharashtra, as reported |
| Hometown | Gurugram, Delhi NCR, as reported |
| Current Residence | Chennai / Mumbai, as reported |
| Nationality | Indian |
| Zodiac Sign | Pisces |
| Marital Status | Reported unmarried |
| Boyfriend | Not publicly confirmed |
| Languages | Hindi, English, as reported |
| Active Since | Around 2021, as reported |
| Net Worth | ₹20–40 lakh, estimated and unverified |
Shubhra Jha Age and Early Life
Shubhra Jha was reportedly born on March 13, 2005. As of September 28, 2026, she is 21 years old.
The supplied biography states that she was born in Mumbai and later spent significant parts of her childhood in Gurugram and the Delhi NCR region. Her family’s frequent moves are reportedly connected to her father’s transferable job.
Growing up in different places is said to have helped her become adaptable and comfortable interacting with different people and environments. From a young age, she reportedly showed an interest in fashion, styling, photography, and creative activities.
Her initial social-media work is described as being largely self-driven, with early content focusing on fashion transitions, outfit videos, ethnic wear, and aesthetically designed reels.
Shubhra Jha Education
Shubhra Jha’s school education has not been clearly documented in the supplied material.
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Add Hunterfly on GoogleSome online reports associate her with VIT Chennai and suggest that she pursued higher education in Chennai. However, the exact course, enrollment details, and completed qualification have not been sufficiently confirmed.
| Education | Status |
|---|---|
| School | Not publicly established |
| Higher Education | Reportedly associated with studies in Chennai |
| VIT Chennai | Mentioned in online reports; exact course not confirmed |
| Qualification | Not independently established |
Her social-media career appears to have developed alongside her education rather than replacing it entirely.
Shubhra Jha Social Media Career
Shubhra began building her public profile through Instagram, posting fashion reels, lifestyle clips, transitions, and visually polished short-form videos.
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Add Hunterfly on GoogleHer early content gradually developed a recognizable aesthetic. Instead of focusing exclusively on dance or comedy trends, she emphasized:
- Ethnic fashion
- Maxi-dress styling
- Minimalist visuals
- Beauty and lifestyle
- Everyday moments
- Travel content
Consistency played an important role in her growth as a creator. As her videos received more views and engagement, her profile expanded beyond a small personal account into a broader influencer brand.
Rise to Fame on Instagram
Instagram reels have been a major driver of Shubhra Jha’s popularity.
Her audience has responded particularly well to her traditional outfits, simple styling, soft visual presentation, and calm on-camera personality. Her preference for maxi dresses also reportedly led followers to use the nickname “Maxi Girl.”
Several of her reels have been described as receiving viral-level reach, although exact view figures should be checked against the original posts before being presented as current statistics.
Her popularity among younger audiences has also made fashion and lifestyle brands a natural fit for her creator profile.
Why Is Shubhra Jha Famous?
Shubhra Jha’s popularity is primarily associated with her recognizable fashion-and-lifestyle content.
Her appeal comes from a combination of:
Elegant fashion: She frequently showcases ethnic wear, dresses, and understated styling.
Aesthetic reels: Her short-form videos use simple visual concepts, transitions, and fashion-focused presentation.
Relatable personality: Her content generally presents everyday experiences rather than highly produced celebrity-style material.
Consistency: Regular content publishing has helped her maintain visibility among social-media audiences.
Lifestyle storytelling: Travel, beauty, personal routines, and behind-the-scenes material broaden her content beyond fashion alone.
Shubhra Jha YouTube Career
In addition to Instagram, Shubhra Jha is associated with YouTube, where she reportedly shares longer-form content.
Her videos include:
- Daily and lifestyle vlogs
- Travel videos
- Fashion content
- Beauty-related posts
- Behind-the-scenes moments
- Personal updates
YouTube provides a more detailed view of her personality compared with short Instagram reels. Her vlog-style material also allows followers to see aspects of her routine and experiences that do not fit into short-form fashion videos.
Brand Collaborations and Income Sources
As her audience expanded, Shubhra reportedly began working with brands in the fashion, beauty, lifestyle, and youth-oriented consumer sectors.
Potential sources of income associated with her creator career include sponsored social-media campaigns, brand endorsements, YouTube monetization, modeling assignments, and promotional appearances.
| Income Source | Description |
|---|---|
| Instagram Promotions | Sponsored reels, posts and campaigns |
| Brand Collaborations | Fashion, beauty and lifestyle partnerships |
| YouTube | Advertising and creator-related revenue |
| Modeling | Fashion and commercial assignments |
| Digital Campaigns | Promotional work for consumer brands |
Actual earnings can vary substantially from campaign to campaign and are not publicly documented in the supplied material.
Shubhra Jha Personal Life
Shubhra Jha generally keeps her private life separate from her public creator identity.
Her publicly associated interests include fashion, travel, photography, shopping, dancing, and creating social-media content. She is also described as an animal lover who enjoys spending time with pets.
Despite her growing online visibility, she has reportedly avoided sharing extensive details about her family or romantic life.
Shubhra Jha Boyfriend
There is no officially confirmed information about Shubhra Jha’s current boyfriend in the supplied material.
She has not publicly established a partner through the information provided, and online speculation should not be treated as confirmation.
As of 2026, her relationship status is best described as private or not publicly confirmed.
Shubhra Jha Family
Shubhra has maintained considerable privacy regarding her immediate family.
The supplied biography suggests that her father had a transferable job and that her family supported her social-media career. However, the names and occupations of individual family members are not sufficiently documented for reliable publication.
| Family Member | Details |
|---|---|
| Father | Not publicly identified; transferable job mentioned in reports |
| Mother | Not publicly identified |
| Sibling | A younger brother is mentioned in some reports |
| Other Relatives | Not publicly established |
Shubhra Jha Height and Physical Appearance
The supplied profile reports Shubhra Jha’s height at approximately 5 feet 5 inches (165 cm).
Other appearance statistics found in online biographies should be treated as approximate because they are not independently verified.
| Feature | Reported Details |
|---|---|
| Height | Approx. 165 cm / 5’5″ |
| Weight | Approx. 54–55 kg |
| Eye Colour | Black |
| Hair Colour | Black / Reddish Brown |
| Body Measurements | 32-28-34 inches, reported but unverified |
| Build | Slim/fit, as described in supplied material |
Shubhra Jha Fashion Style
Fashion is one of the strongest themes in Shubhra Jha’s content.
Her style is frequently associated with:
Ethnic outfits: Traditional Indian clothing and festive styling.
Maxi dresses: A recurring element that helped inspire her “Maxi Girl” nickname.
Minimalist looks: Simple combinations and understated visual presentation.
Beauty content: Makeup, grooming, and appearance-focused material.
Her approach has helped her build a visual identity that is more focused on elegance and simplicity than on constantly changing social-media trends.
Shubhra Jha Net Worth
Some online sources estimate Shubhra Jha’s net worth at around ₹20–40 lakh. This figure is not independently verified and should be treated as an online estimate rather than a confirmed financial statement.
Her potential earnings may come from a combination of social-media advertising, sponsored campaigns, modeling, YouTube revenue, and brand partnerships.
| Financial Category | Reported/Estimated Amount |
|---|---|
| Instagram promotions | ₹10–15 lakh, reported estimate |
| Brand collaborations | ₹5–10 lakh, reported estimate |
| YouTube revenue | ₹2–5 lakh, reported estimate |
| Modeling projects | ₹3–5 lakh, reported estimate |
| Estimated Net Worth | ₹20–40 lakh, unverified |
These figures should not be interpreted as audited annual income or verified net worth.
Shubhra Jha Awards and Achievements
No major formal industry or entertainment awards are established in the supplied material.
Her principal career achievements are instead associated with digital audience growth, viral Instagram content, fashion collaborations, modeling work, and expansion into YouTube.
| Achievement | Status |
|---|---|
| Viral Instagram Reels | Reported |
| Fashion Influencer Growth | Established part of her public profile |
| YouTube Creator | Reported |
| Modeling Work | Reported |
| Major Formal Awards | Not established in supplied material |
Shubhra Jha Career Timeline
| Period | Milestone |
|---|---|
| Early Years | Developed an interest in fashion, photography and creative expression |
| Around 2021 | Began building a social-media presence, according to supplied material |
| Early Creator Phase | Posted fashion, outfit and aesthetic reels |
| Growth Phase | Gained visibility through viral Instagram content |
| Expansion | Developed YouTube lifestyle and travel content |
| Current Phase | Continues work as a fashion creator, model and digital influencer |
Interesting Facts About Shubhra Jha
Shubhra Jha is widely associated with the social-media name “Shu Bruh.”
Fans and online reports have referred to her as the “Maxi Girl” because of her recurring maxi-dress fashion content.
Her content focuses strongly on fashion, lifestyle, beauty, travel, and aesthetic storytelling.
She reportedly spent parts of her childhood in different cities because of her father’s transferable employment.
Her creator career developed primarily through Instagram reels before expanding into longer YouTube content.
She is reported to enjoy travel, shopping, photography, dancing, and fashion styling.
She has worked toward building a clean and understated digital aesthetic rather than relying heavily on controversy.
Her family and dating life remain relatively private compared with her public professional content.
