Prosenjit Barman is an Indian entrepreneur, digital media strategist, and the visionary founder of YaaScle, a diversified digital media network launched in 2020. Born in Baneswar, West Bengal, India, Barman has rapidly established himself as a leader in strategic publishing, brand storytelling, and performance-driven content ecosystems.
Under his leadership, YaaScle has expanded into multiple media verticals, catering to diverse audiences across India and beyond. The company focuses on delivering high-quality, trend-driven content in lifestyle, tech, fashion, entertainment, and business.
About YaaScle
YaaScle is a multi-category digital media network that operates several flagship publications:
1. IndyaStory
- Coverage: Food, Travel, Fashion, Lifestyle, Culture, Business & Entertainment
- Focus: Contemporary trends and feature-led stories that engage a wide audience.
2. Hunterfly
- Coverage: Fashion, Beauty & Lifestyle for Indian Women
- Focus: Modern fashion updates, beauty insights, and lifestyle tips tailored for Indian women.
3. Cultfly
- Coverage: Technology, Upcoming Gadgets, and Culture
- Focus: Tech enthusiasts and gadget lovers, combining culture with innovation.
4. Bollywood Style
- Coverage: Celebrity Style, Beauty, Movies & TV News
- Focus: Red carpet looks, celebrity fashion trends, and entertainment updates.
5. AutIQ
- Coverage: Tech and Automotive News
- Focus: Latest in automotive technology, industry updates, and product launches.
6. hubröbé
- Category: Clothing & Fashion Jewellery Brand
- Focus: Curated fashion and lifestyle accessories.
7. The CapTop
- Coverage: Premium Business News Platform
- Focus: Updates and insights for entrepreneurs and industry leaders.
8. APNASTORY
- Coverage: Business, Founders, and Startup Stories
- Focus: Inspiring entrepreneur journeys and startup listings across India.

















