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Entrepreneurship

From College Dropout to Fobet Founder: How Riya Upreti Turned an Unconventional Path Into a Business

Last updated: September 9, 2026 9:19 am
Hf Team
By Hf Team
3 weeks ago
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12 Min Read
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For many young Indians, leaving college without a conventional career plan can feel like stepping into uncertainty.

Contents
Growing Up With Conventional Career ExpectationsWhy Upreti Says She Is a Businesswoman FirstWhat Is Fobet?Making Psychology More PracticalCertification and the Question of Career ValueBuilding a Creator Career Alongside a BusinessThe Mental Side of Building a Business YoungHer Advice to Young Creators: Document the JourneyCollaboration Over Constant CompetitionWhat Upreti’s Journey Says About Conventional SuccessThe Bigger Opportunity in Applied LearningFrom Uncertainty to an Entrepreneurial IdentityThe Takeaway for Young Entrepreneurs

For entrepreneur and content creator Riya Upreti, it became the beginning of a very different journey.

In a conversation on The A2 Show, Upreti spoke candidly about growing up in Uttarakhand, leaving college, entering entrepreneurship and eventually building Fobet, an education venture built around the practical application of psychology.

Her story is not simply about dropping out.

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It is about questioning a conventional definition of success and attempting to build a career around an idea she believed could have practical value.

Growing Up With Conventional Career Expectations

Upreti has spoken about coming from a Kumaoni family in Uttarakhand where stable careers, including government employment, were traditionally viewed as desirable options.

That environment made entrepreneurship an unconventional choice.

Leaving college was therefore not just an academic decision. It also meant stepping away from a path that offered a degree of predictability and entering an environment where there were few guarantees.

In the interview, Upreti recalled the emotional difficulty surrounding her decision and the uncertainty that accompanied it.

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For a young person, choosing an entrepreneurial path without the safety of a conventional career can involve considerable personal and financial risk.

Upreti nevertheless decided to pursue her own direction.

Why Upreti Says She Is a Businesswoman First

Upreti has developed a sizeable online audience through content creation and podcasting.

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But during her conversation on The A2 Show, she made an important distinction about how she views herself.

Despite her presence in the creator economy, she identifies strongly with being a businesswoman and founder.

That distinction provides useful context for understanding Fobet.

Rather than treating content creation as the destination, Upreti appears to have used her digital presence as one part of a broader entrepreneurial ecosystem—one that includes education, audience building and business development.

What Is Fobet?

At the centre of Upreti’s entrepreneurial journey is Fobet, an education-focused venture that aims to make psychology more applicable to everyday professional and personal contexts.

The premise is relatively straightforward.

Psychology is often studied as an academic discipline, but its concepts can also intersect with areas such as business, parenting, communication, consumer behaviour and creative industries.

Fobet’s approach, as described in the interview, is built around applying psychological concepts to specific interests and professional contexts.

Its course offerings have included areas such as child psychology, business psychology and fashion psychology, according to Upreti’s discussion.

That creates a different proposition from a conventional psychology degree.

Rather than attempting to replace formal academic psychology education, the concept is oriented toward learners interested in using psychological knowledge in particular areas of their lives or work.

Making Psychology More Practical

The broader appeal of applied learning lies in relevance.

A student interested in entrepreneurship may want to understand consumer behaviour and decision-making.

Someone preparing for parenthood may be interested in child development.

A professional in the fashion industry may want to explore how psychology intersects with identity, perception and consumer choices.

This type of specialised education reflects a larger shift in online learning, where learners increasingly seek shorter, targeted programmes rather than only traditional degree pathways.

For education businesses, the challenge is ensuring that accessibility does not come at the expense of academic quality.

That makes transparency around instructors, curriculum, accreditation and certification particularly important.

Certification and the Question of Career Value

One aspect of Fobet’s offering discussed in the interview is certification.

Certificates can be useful additions to a learner’s professional profile, but their value depends heavily on what they represent.

A certificate from an online course should not automatically be interpreted as equivalent to a university degree, professional licence or regulated qualification.

For learners, the more important questions are what skills the programme teaches, who designed the curriculum, who teaches it and how those skills can actually be applied.

That distinction becomes particularly important in fields connected to psychology.

Learning about psychology can be valuable across numerous professions, but specialised clinical or therapeutic practice may require formal education, supervised training and applicable professional credentials.

Building a Creator Career Alongside a Business

Upreti’s entrepreneurial profile extends beyond Fobet.

She has also built a substantial social-media audience and hosts a podcast, giving her a presence within India’s expanding creator economy.

The combination creates an interesting modern business model.

Traditional entrepreneurs often build companies first and audiences later.

Creators can do the reverse.

They may develop an audience through consistent content and subsequently build products, services or businesses around areas relevant to that audience.

But maintaining both sides can be demanding.

Content requires consistency, while running a company requires operational decision-making, planning and execution.

The two roles can complement each other, but they also compete for time and attention.

The Mental Side of Building a Business Young

One of the more personal portions of Upreti’s conversation concerns the mental pressure associated with entrepreneurship.

Building a company at a young age can bring visibility and opportunity, but it can also create an unusually demanding environment.

Entrepreneurs regularly have to deal with uncertainty, financial decisions, criticism, hiring challenges and the pressure to keep moving even when results are unclear.

Upreti described using quiet solo drives as one way of stepping away from the constant digital environment.

It is a relatively simple practice, but it points to a larger issue for today’s young founders: the need to create some distance from the online world in which their businesses may operate.

Constant connectivity can make it difficult to separate work from personal time.

Her Advice to Young Creators: Document the Journey

Upreti also encouraged aspiring creators and entrepreneurs to document their journey.

The idea is particularly relevant in today’s creator economy.

Instead of waiting until a business becomes successful before sharing its story, entrepreneurs can document the process itself—the experiments, mistakes, lessons and milestones.

That approach can create a more authentic relationship with an audience.

It also allows people to see entrepreneurship as a process rather than a polished success story.

However, authenticity does not require revealing every aspect of one’s personal or business life.

Founders can choose deliberately what they share while still providing useful insight into their experiences.

Collaboration Over Constant Competition

Another theme from Upreti’s advice is collaboration.

The creator economy can sometimes appear intensely competitive. Creators compete for attention, brands compete for audiences and entrepreneurs compete for customers and investment.

But collaboration can create opportunities that competition alone cannot.

Two creators may reach different audiences. Two businesses may have complementary capabilities. A founder may find expertise through a partnership that would have taken years to develop independently.

For young entrepreneurs in particular, building relationships can be as important as building visibility.

What Upreti’s Journey Says About Conventional Success

The most interesting part of Upreti’s story is not necessarily the fact that she left college.

Dropping out, by itself, is not a formula for entrepreneurial success.

For every well-known founder who leaves college and succeeds, there are many others for whom leaving education creates additional barriers.

The useful lesson is therefore not that students should abandon college.

It is that career paths do not always develop in a straight line.

Formal education can be valuable. So can entrepreneurship, vocational training, professional experience and independent learning.

The right route depends on the individual, the opportunity and the risks involved.

Upreti’s experience demonstrates what can happen when someone chooses a less conventional path and then commits substantial effort to making that path work.

The Bigger Opportunity in Applied Learning

Fobet’s concept also reflects a wider change in education.

Learners increasingly want knowledge that connects directly to their interests and careers.

Instead of asking only, “What subject should I study?”, they are also asking:

“How can I use this knowledge?”

That shift has created opportunities for specialised online education across technology, business, design, wellness and other fields.

Psychology is particularly adaptable because understanding human behaviour has relevance across multiple industries.

The opportunity, however, comes with responsibility.

Education companies operating in specialised subjects must clearly communicate what their programmes provide and avoid creating unrealistic expectations about qualifications or career outcomes.

From Uncertainty to an Entrepreneurial Identity

Upreti’s journey from a student who left college to the founder of an education venture illustrates how entrepreneurial identities can develop over time.

Her career now spans business, content creation and podcasting, with Fobet forming a central part of her professional work.

What began as a decision to step away from a conventional educational path eventually became an attempt to create something of her own.

That does not make the unconventional route universally better.

But it does demonstrate that there can be multiple ways to build a career in an economy where digital platforms have lowered the barriers to creating an audience and launching a business.

The Takeaway for Young Entrepreneurs

Upreti’s story offers a more useful lesson than simply “follow your passion.”

Passion can provide direction, but entrepreneurship demands much more: execution, financial discipline, resilience, learning and the willingness to adapt when an idea encounters reality.

Her experience also highlights the growing connection between the creator economy and entrepreneurship.

An audience can provide visibility. Education can provide a product. A business can turn an idea into a sustainable operation.

But each requires its own discipline.

For young Indians considering an unconventional career, perhaps the most important lesson is to make deliberate choices rather than romanticise risk.

Leaving college is not the achievement.

Building something valuable after making that decision is the real challenge.

For Riya Upreti, that challenge has taken her from an uncertain break with convention to Fobet, content creation and a growing entrepreneurial identity.

TAGGED:Applied PsychologyCreator EconomyEdTechEntrepreneurshipFobetIndian StartupsPsychology EducationRiya UpretiSheZindagiWomen EntrepreneursWomen in BusinessYoung Entrepreneurs
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