Calvin Klein Taps Sadie Sink for Second Chapter of Fall 2026 ‘Feel the Fit’ Campaign

Calvin Klein has unveiled the second chapter of its Fall 2026 “Feel the Fit” denim campaign, this time featuring actor Sadie Sink.

The new chapter places Sink at the centre of a campaign built around denim, personal style and the confidence associated with finding a fit that feels natural. The actor brings a contemporary and individual approach to Calvin Klein Jeans while showcasing several silhouettes from the brand’s Fall 2026 denim collection.

Sink follows singer and performer Tate McRae, who appeared in the opening chapter of the multi-part campaign.

Sadie Sink Brings Her Personal Style to Calvin Klein

Sadie Sink is widely known for her role as Max Mayfield in Netflix’s Stranger Things. Her screen work also includes The Whale, while her theatre career has earned her a Tony Award nomination for her performance in John Proctor Is the Villain.

In Calvin Klein’s new campaign, Sink moves through a series of everyday situations, with denim forming the central element of each look.

The campaign explores the idea that the right pair of jeans can influence not only an outfit but also the way a person feels and carries themselves.

“Denim has always been a staple in my wardrobe, so partnering with Calvin Klein on this campaign felt completely natural,” Sink said in a statement released alongside the campaign.

“I love the idea behind ‘Feel the Fit.’ The right pair of jeans has a way of changing how you carry yourself from the moment you put them on. Every look let me explore a different side of my style while still feeling completely like me.”

Aidan Zamiri Directs and Photographs the Campaign

The campaign was directed and photographed by Aidan Zamiri.

The visual concept follows Sink through a series of everyday scenes. As unexpected moments unfold around her, the campaign uses movement, expression and styling to explore the central idea behind “Feel the Fit.”

Rather than focusing on a single denim silhouette, the campaign highlights different fits and proportions.

The approach reflects a broader shift in contemporary denim fashion, where personal preference and comfort increasingly sit alongside traditional trend cycles.

Tate McRae Featured in the First Campaign Chapter

Calvin Klein launched its multi-chapter Fall 2026 “Feel the Fit” campaign with singer Tate McRae.

McRae’s chapter of the campaign used movement and dance as a central visual element, bringing her performance background into the presentation of Calvin Klein denim.

With Sink now leading the second chapter, the campaign shifts its focus toward a different interpretation of individual style and everyday confidence.

Calvin Klein has indicated that an additional chapter is planned as part of the wider campaign series.

The Denim Fits Featured for Fall 2026

Calvin Klein’s Fall denim offering includes several silhouettes designed around different styling preferences.

The 90s Straight Jean

The 90s Straight Jean offers a classic straight-leg silhouette inspired by relaxed vintage denim.

Available in updated washes, the style can work across casual and more polished outfits, depending on how it is styled.

The Low Rise Baggy Jean

The Low Rise Baggy Jean takes a more relaxed approach, combining a lower rise with a loose silhouette.

Baggy denim continues to appeal to those who prefer less restrictive fits and more relaxed proportions.

The High Rise Loose Jean

The High Rise Loose Jean combines a defined waist with a looser leg shape.

The style is available in darker denim washes and provides another alternative for shoppers who prefer a more relaxed fit without choosing a low-rise silhouette.

Why the ‘Feel the Fit’ Campaign Focuses on Choice

Denim has remained a central wardrobe category because one silhouette does not suit every style preference.

Straight-leg jeans, baggy fits and high-rise loose styles can create very different proportions and styling possibilities.

Calvin Klein’s “Feel the Fit” campaign is built around this idea of choice, highlighting multiple fits rather than presenting one particular silhouette as the only defining trend of the season.

Sink’s chapter reflects that concept by presenting denim as part of everyday personal style rather than simply as a seasonal fashion statement.

Campaign Launch and What Comes Next

The latest chapter of Calvin Klein’s Fall 2026 “Feel the Fit” campaign is being launched across the brand’s retail channels, official digital platforms and social media, alongside selected out-of-home advertising.

The campaign is part of a multi-chapter initiative, with one more chapter expected to follow.

With Sadie Sink leading the second instalment, Calvin Klein continues its Fall 2026 focus on denim and the different ways individual style can be expressed through fit, proportion and personal preference.